Human centric
Technology should support people and their ability to contribute, not treat them simply as resources to optimise.
About HumaMap
Better companies. Better working lives.
We believe the two should reinforce each other.
HumaMap helps people understand how they work and helps companies use that understanding to build stronger teams, better leadership and more resilient organisations.
Why we're building HumaMap
Europe will not become more competitive through technology alone.
We also need stronger companies built around the people inside them.
That means companies where people understand themselves and each other better, responsibility is clearer and differences become useful instead of creating unnecessary friction.
Technology should help people contribute, develop and do their best work. It should also help companies become more capable and resilient.
I believe better companies and better working lives can reinforce each other.
HumaMap is our contribution to making that practical.
August KringFounder, HumaMap
Work is changing. We have an opportunity to make it better.
AI and digital technology are changing roles, tasks and how companies organise work.
But technology alone does not determine whether work becomes better.
It also depends on how responsibility is given, how people's strengths are used, how teams work together and how companies adapt around them.
30%
of workers in the EU report having more skills than their current job requires.
At the same time, Eurofound reports a decline in workers' ability to influence collective work processes and apply their own ideas.
Eurofound · European Working Conditions Survey 2024Read the researchCompanies already have capability they are not fully using.
The opportunity is not simply to ask people to work more. It is to understand people better and organise work so more of what they can contribute is actually used.
European Industry 5.0
Technology should strengthen people, not make them secondary.
The European Commission's Industry 5.0 vision looks beyond efficiency alone. It describes a European industry that is human centric, resilient and sustainable.
Resilient
Companies should be able to adapt when technology, roles, teams and circumstances change.
Sustainable
Progress should create value that can last for businesses, people and society.
Where HumaMap fits
HumaMap contributes most directly to human centric work and organisational resilience.
We want technology to help people understand themselves and each other better, help companies use people's capabilities more effectively and reduce dependence on knowledge that exists only in individual people's heads.
Explore European Industry 5.0What we believe
The principles behind HumaMap.
People are more than their CV.
Experience and skills matter. So do motivation, ownership, judgement, collaboration and how someone actually approaches their work.
Understanding should lead to better choices, not labels.
Better information should help people understand themselves, make better choices and work better with others. It should not put them into a box.
Different does not mean better or worse.
There is no universally ideal HumaMap. What matters is the person, the work, the team and the situation around them.
Technology should strengthen human judgement.
AI can help organise complexity, recognise relevant patterns and make information easier to use. Important decisions about people should remain human.
Better work should be better for people and companies.
Companies should become stronger. People should have better opportunities to contribute, develop, take responsibility and do their best work. Those goals should reinforce each other.
People can change.
HumaMap is not a permanent personality label. People develop, roles change and working relationships evolve. A HumaMap should be able to grow with them.
Our mission
Help people understand how they work, and help companies put that understanding to work.
Our vision
A Europe of stronger companies where more people can do their best work.
Human first. By design.
HumaMap works with professional information about people. That creates a responsibility to build the product in a way that respects the people behind the profiles.
Professional information only
HumaMap is built around professional information such as how people work, collaborate, communicate, take responsibility and what they bring.
HumaMap does not collect, require or infer health information, political opinions or other GDPR special category data.
Your profile stays yours
Individuals create and control their own HumaMaps.
Companies can access the professional information needed to use HumaMap at work, but the individual's underlying profile remains theirs.
No ads. No selling personal data.
HumaMap does not sell personal information or build advertising profiles.
The value comes from the product itself.
Human decisions stay human
HumaMap can organise information, provide context and offer guidance. It should not replace human judgement in important decisions about people.
The ideas and research that inform our work.
European Commission · Industry 5.0
A vision for a more human centric, resilient and sustainable European industry.
Eurofound · European Working Conditions Survey
Long running European research into job quality, working conditions and sustainable working lives.
United Nations · Sustainable Development Goal 8
A global goal connecting productive economic development with decent work.
References indicate sources that inform our thinking. They do not imply endorsement, certification or formal partnership.
Made in Denmark
Built in Denmark. Built for stronger European companies.
HumaMap is built in Denmark around a simple belief: Europe can become more competitive by building companies that use technology well and understand people better.
We want to contribute to companies that are more capable, more adaptable and better places for people to work.
Start with understanding people better.
Create your own HumaMap or see how HumaMap can work across a company.
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HumaMap for Businesses